Branson first achieved notoriety with Virgin Records, a record label that started out with multi-instrumentalist Mike Oldfield and introduced bands like the Sex Pistols and Culture Club to the world music scene. Known for his wacky exploits used to promote his businesses, Branson is keen on playful antagonisms, exemplified by his "Mine is bigger than yours" decals on the new Airbus A340-600 jets used by his airline. He has also made several unsuccessful attempts to fly in a hot air balloon around the world.
The hot air balloon, called the "Virgin Atlantic Flyer," was the first hot air balloon ever to cross the Atlantic Ocean, and was the largest ever flown at 60.513 m³ (2,137,000 ft³) volume, reaching speeds in excess of 130 mph (209 km/h).
In 1991, Branson crossed the Pacific Ocean from Japan to Arctic Canada, a distance of 7,672 km (4,767 miles), but their track took them a claimed 10,885 km. This again broke all existing records with speeds of up to 245 mph in a balloon measuring 60.513 m³.
He formed Virgin Atlantic Airways in 1984, launched Virgin Mobile in 1999, and later failed in a 2000 bid to handle the National Lottery. He has also started a European short-haul airline, Virgin Express.
In October 2003, he announced he would be teaming up with balloonist Steve Fossett to attempt to break the record for a non-stop flight around the world. A new aircraft, the GlobalFlyer, will be built specially for the attempt by Scaled Composites.
In 1993 he received the honorary degree of Doctor of Technology from Loughborough University.
He became Sir Richard Branson when he was knighted by the Queen in 1999 for his business prowess and exuberance for the spirit of the United Kingdom.
On September 25, 2004 he announced the signing of a deal under which a new space tourism company, Virgin Galactic, will license the technology behind SpaceShipOne to take paying passengers into suborbital space.
He has guest starred, playing himself, on several television shows, including Friends, Baywatch and Only Fools and Horses. He also is the star of a new reality television show on Fox called The Rebel Billionaire where sixteen contestants will be tested for their entrepreneurship and their sense of adventure.
Sir Richard appears at No. 85 on the 2002 List of "100 Greatest Britons" (sponsored by the BBC and voted for by the public). Branson's high public profile often leaves him open as a figure of satire - the 2000AD series Zenith featured a parody of Branson as a supervillian as at the time the comic's publisher and favoured distributor and the Virgin group were in competition.
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